Meet Good Juju: The Canadian Brand Shaping A New Standard for Sustainability

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If we take a minute to review the past decade of the beauty industry, one thing stands out: the progressive shift towards more sustainable, eco-friendly products that are good for the body and the planet. And it makes sense. The detrimental impact plastic has on our planet is far too alarming to sit back and watch, with more than 300 million tons produced every year, and from that, at least 8 million ends up in our oceans. Considering this figure, it’s clear that now more than ever, we’re witnessing brands committed to putting the environment first by removing excessive packaging and harsh chemicals from their line-up, all without compromising quality. 

The sustainable movement is the new standard, if you will—the evolution of beauty. And one brand looks to inspire you to join the movement to clean up your routine – stat. 

Meet Good Juju, a Canadian home and skincare company that creates all-natural, sustainable products. Adopting a “Leave No Trace” philosophy, while rooted in science, it’s evident the company cares deeply about serving you, your body, and the planet with great efficacy. What’s more, Good Juju looks to empower consumers through education, informing us that there is power in each of our actions – and it’s time to put it to good use to effect real change. 

So, with that said, what are some steps we can start implementing today? And how does Good Juju keep sustainable practices at the forefront? I spoke to co-founder, Lisa, who filled me in on the essential information you need to know. Read below. 

What Are Some Ways Consumers Can Shift to A More Eco-Conscious Beauty Routine?

It turns out, plenty of options exist to create a more eco-conscious beauty routine (it’s just a matter of discovering these innovations and making the easy switch). Reusable cotton rounds, eco-friendly plastic-free floss, toothpaste bites, switching from liquid to solids in your shampoos/conditioners are some examples Lisa mentions. “The key is to do your research before you buy so you make sure you are buying from a company who has done their homework and is committed to environmental sustainability in as much as their supply chain as possible.” 

How Does Good Juju Integrate Sustainable Practices Into Each Product?

“It actually starts with our formulas,” says Lisa. “We formulate using all-natural and organic ingredients. Organic farming is better for the environment vs. conventional farming as it eliminates the use of pesticides from the farming system and works to help give back to the soil so crops can flourish each year”. 

The next step? Create results-driven products that speak to Good Juju’s principles. “Our shampoo and conditioner bars remove the 75-85% of water that is in traditional bottled shampoo and replace up to 3 plastic bottles. Detergent strips are water-activated and prevent “one 1-liter plastic jug from entering the landfill, [resulting] in a 94% reduction in the transport-related greenhouse gas emissions, compared to liquid alternatives.”

These conscious decisions, coupled with sourcing packaging materials that are “either compostable or fully recyclable,” demonstrate Good Juju’s 360-degree commitment to the planet’s wellbeing. 

Preim’s Top Product Picks 

What’s so great about these products is that they are made with all-natural and certified organic ingredients to produce visible results. Each bar is free from SLS, parabens, and synthetic fragrances/dyes, while safe to use for hair of all ethnicities. 

Problem Scalp Shampoo Bar 

Itchy scalp be gone. The Problem Scalp Shampoo Bar addresses all of your scalp woes, from product buildup to dandruff to irritation. Uniquely formulated with all-star ingredients – think coconut oil, charcoal, and aloe leaf juice, to name a few- your scalp is left feeling squeaky clean and nourished. 

good juju problem scalp bar

Dry Hair Conditioner Bar 

The Dry Conditioner Bar fights frizz and boosts hydration, making it the perfect solution for curly hair. Thanks to ingredients like shea butter and olive oil, hair is transformed from a lackluster state to super healthy and soft— bonus points for lasting up to a whopping 75 washes. And to think I need a new bottle of conditioner every few weeks… 

good juju conditioner bar

Shop Good Juju here, and don’t forget to check out their Instagram for updates, insight, and the latest truth bombs.